We are doing- that is, what we are All responsible for,
is perpetuating a system that creates opportunities
that are hard at work against our desires.
-Joel Santo, CEO AdFor.US
Introduction to Distractions
Hello, Welcome to this website. Do you know how you ended up here on this domain? Or Who created the content your reading? Or When this information was created? Do you realize that we are not located Where you are, so you can't come in to our brick & mortar store and ask us questions face to face? What information you find here, will you likely verify by running another search query?
The above questions are vital to every search you make, however, finding those answers are hidden behind multiple clicks.
I (Joel Santo) assure you, that the following information pertains to EVERYTHING you do online and is very much worth your valuable and precious time.
97% of us that use the internet to FIND what we are looking for. 91% of us use a SEARCH ENGINE (such as Google, Bing or Yahoo) to locate, learn about and eventually purchase what it is that we are needing.
As you can see in the picture below, the returned results are pretty useless even for the simplest of local community queries. There are some very serious flaws in the Search System preventing us from connecting with local fair and flair and Here on this domain, is Where you'll get the unbridled easy to understand truth about Why the web is a place WHERE discovery hides in the wake of nearly insurmountable confusion, inconvenience and also REAL costs for each of us.
We will tell and show you HOW the internet has become a place for incredible mayhem, whose system franchises all of us WHO use it and disenfranchises all of WHAT we are searching for and that these systems are actually spinning a web to capture our attention and put a net around our time.
Search engines have trained businesses to reach “internet success” by having the most content, including ads, because paid advertising gets you to the top of the pile. And that’s supposed to get you traffic, which is supposed to get you sales. In fact, about 40 billion spent annually on internet ads and a multitude of marketing professionals across an abundance of specialties.
The majority of the websites on the internet that are free to use are supported by advertising. After all, servers cost real money- developers also cost real money. For every user on a website, there is a real cost to store their personal profile data. Most of us users understand this (in theory), and we expect a fair amount of advertisement's (in practice). And to some extent, we the users appreciate the ideas of convenience that advertisements considered appropriate are being displayed for us.
These highest bidders are typically, large franchisers or
combined affiliate marketers whose primary agenda is to get
visitors to click on as many of their links as they can- even
multiple times if possible, because Clicks equals $$
to the Publishers of the information content we are
seeking.
What that means to us searchers is more stolen time clicking away desperately seeking these answers behind 'About Us' or 'Contact' pages to discern for ourselves whether purchasing is secure or whether we might get viruses. We may even run another search query to verify the information we've just found. Even more time is taken from us while we locate a real time source for shipping or payment methods-- the list goes on and on.
Merchants & Consumers want simple- Not more layers!
What Search Engine Publishers don't want us to know
These adware websites that we are 'directed' to by Search engines are self-supporting - they are not likely to be relevant to you or the merchants in your neighborhood- they are about profits to their own digital spaces, which means they are concerned with their own digital traffic and to a much, much lesser extent- real world foot traffic.
Our views are being stolen and replaced
with irrelevant, inappropriate and distractive content. Time
and money embezzled from each of us can never be regained.
People should be very, very worried. This
ecosystem makes convenience utterly impossible
and is practically limitless for
scammers.
Local, specifically small businesses just cannot afford to compete with online highest bidder marketers -- And why should they? Even a basic website can be a great big expense. Not just money, but REAL TIME. They need to be updated often. Businesses can't just contract whoever is available; there are serious security and privacy issues they must protect. Even merchants with their own IT departments sometimes have to wait days or weeks to correct punctuation errors which are less of a priority than performing security patches, backups, scheduled maintenance, etc. At least it should be, but that might not be the case- which increases both the consumers and the merchants’ vulnerabilities.
Whether it is a service person to fix something
(like an AC Repair person, a Plumber or a Chriropratror or a
Dentist), or an activity, event or a place for gathering- like a
restaurant or a lounge), or a retail thing or item (like new shoes,
a vacuum cleaner or household electronics)-- Search Engine
Algorithms are hardwired to display content from their highest
bidder advertisers competing to get traffic (us) to their digital
properties---because they likely don't have real world
stores.
Why are local bussiness forced to participate in A SEARCH ECOSYSTEM that ONLY includes highest bidders? Some of you reading this might just exclaim that these Businesses can OPTIMIZE THEIR WEBSITES-- so they'll show up organically (aka free or naturally) on the Search Engine Results Page (SERP). We'll show you how Search Engine Optimization (aka SEO) is a very costly FARCE for both consumers and merchants and that- it also, is completely unnecessary, but is a very capable distraction tool used in conjunction with the wide-open, murky web of ad networks, ad exchanges and real-time bidding intertwined in the fabric of the web
Very few web companies are adding value- They are just offering different flavors of very similar supposed solutions and we'll expose them over the next couple of pages.
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